You’ve chosen a reputable estate agent, followed your agent’s advice on how to prepare your property for sale and now have your property on the market, but you’ve either had no viewings or far less than anticipated. In this blog I’ll be giving you five of the common reasons as to why you may have had little interest on your property and give you practical advice for you to follow so you can start generating more viewings on your home.
1) Poor marketing:
Photos, floorplans, and good descriptions online are vital, as this will be the very first thing any potential purchasers see online. Review your listing on the agent’s website and any online portals they maybe advertising on. Ensure the photos on the listing are bright, sharp and that they show your property in a positive way. However, sometimes photos can be deceiving making rooms look bigger or smaller than they really are, and this is where having a floorplan comes in. A floorplan with measurements will give any potential purchasers a better idea of the layout and size of your home, allowing them to make a better decision and perhaps encourage them to make an enquiry for your property.
Fix: Ask your agent to retake photos, prepare a floor plan and amend the description if required.
2) No video tours or no video marketing online:
The world has changed since Covid 19 and video tours and video marketing on social media platforms have become increasingly important. More and more potential buyers are now requesting video tours before they arrange a physical viewing for a property, especially if they are not local.
Milton Keynes has become more attractive to home movers from London due to lower prices and more open spaces. So, it’s essential you and your agent cater for the wider market.
Fix: If your agent doesn’t have any video tours or any video marketing at all, then ask them why this is the case and if they are able to incorporate video into their marketing strategy.
3) Check the price:
One of the biggest deterrents for viewing a property is the price. The housing market is now incredibly transparent, information on marketing and previous sold prices of similar properties is easily available online, so its important that properties are marketed at a realistic price. Nothing turns a buyer off quicker than a house that is perceived to be over-priced.
Fix: Check online how your home compares with other similar properties within the local area. If yours is substantially higher than the others, then you may need to look at amending your price accordingly. Speak to you agent and query the pricing strategy.
4) How many viewings should you expect?
Your expectations should be realistic. Perhaps the market for your type of property simply takes longer than the average. As a proactive agent ourselves, we regularly monitor what comes onto the market, the average days to sell etc and have a good understanding of what types of properties are in higher demand.
Fix: Speak to your agent and ask what their experience is with your particular type of property and what you should realistically expect in terms of viewings etc.
5) Your estate agent not performing well?
This will be difficult to ascertain unless you’re in the agent’s office 24/7. In most cases your agent will want their commission on the sale and will be doing everything possible to secure a buyer for you. However, there are of course some instances where agents are not doing everything they can for you. One of the biggest indicators of this would be a lack of communication with you. They may just have put your property on the portals and waiting for the phone to ring and not coming back to you if there aren’t any enquiries.
Fix: Speak to your agent, ask them for property performance reports, so you can see how many people have viewed your listing, ask how many enquiries there has been etc.
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