Everyone says they love your home… so why hasn’t it sold?
You’ve gone through the gritty process of selecting an agent, putting your property on the market, and keeping your home pristine for viewings. A few weeks have now passed, you’ve had lots of viewings, but you’ve either had offers that haven’t met your expectations or none at all.
The phrases ‘we love your home, we’ll come back to you soon’ or ‘we have a few others to see next week, so we’ll come back to you’ may have now become very familiar and you’re left wondering, why isn’t my house selling?
In this blog, I’ll be giving you five of my quick fixes you could make to improve your chances of receiving the offer you’re looking for.
1) Marketing:
Perhaps either the wrong aspects of your house are being promoted or your home looks much bigger in photos compared to reality. Perhaps the house is next to a school or has no garden and this hasn’t been mentioned in the description at all. Your marketing materials should be flattering but not misrepresentative.
FIX: Check your marketing to ensure your property is presented well and accurately.
2) Estate Agent:
Perhaps your agent isn’t working smartly. They could be pushing everyone to view your home, without considering the buyers needs and not considering if your home is suitable for them or not. You can find you have lots of viewers who can’t afford your home or for whom your home just wouldn’t work.
FIX: Speak to your agent and ask them what they’re doing to filter any applicants and ensuring they only send relevant buyers to your home.
3) Viewing Feedback:
You maybe receiving feedback such ‘not for us’ or unclear feedback as to why the viewing didn’t turn into an offer. Being aware of any concerns or comments from viewers is highly important, particularly those you can do something about, like an unpopular carpet choice, or a maintenance issue. The sooner you know why they didn’t want to buy your home, the quicker you can improve your chances on the next viewer.
FIX: Speak to your agent and stress you’re looking for better feedback and suggestions as to what you could change in the house to encourage any offers.
4) Presentation:
If you’re succeeding in getting potential buyers through the door, but they don’t want to make an offer, this it stands to reason that they don’t like what they found on the viewing. This somewhat relates to the tip above; you need feedback to change certain things within the home.
Fix: If you’re not getting the correct feedback, you can also take a few minutes to look at your home from an outsider’s perspective, is there anything that would put you off from making an offer if you came to the see house for the first time?
5) Listing Price:
One of the biggest deterrents for offering on a property is the price. The housing market is now incredibly transparent, information on marketing and previous sold prices of similar properties is easily available online, so its important that properties are marketed at a realistic price. Nothing turns a buyer off quicker than a house that is perceived to be over-priced.
Fix: Check online how your home compares with other similar properties within the local area. If yours is substantially higher than the others, then you may need to look at amending your price accordingly. Speak to you agent and query the pricing strategy.
Having lots of viewings but no offers is a much easier problem to deal with than having no viewings. Now all you need to do is attract that one viewer who actually want to buy your house. If you’re in this situation, then we’d love to share with you some thoughts on why you might not have had a successful offer to far.
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